AspectA ERME lAUNCH BERLIN
An exciting, new dimension in flooring for the European market was unveiled in Berlin recently, when ASPECTA ERME invited a select group of distributors and media to a two day event.
The launch was hosted by ASPECTA ERME managing director Marcel Kies and director of marketing and product development Claudia Kunath. Global chairman of the brand Harlan Stone was also in attendance.
A day of presentations took place on the top floor of a city centre hotel where guests were given a reminder of the fantastic opportunity within the LVT market, before being taken through the brand strategy and ambitions. The full 100 plus product range was then revealed – showcased in a stunning exhibition format.
After the formalities, attendees moved to the iconic TV Tower for a celebratory drinks reception and dinner.
Feedback from those who came was unanimously positive – with expectations exceeded all round!
Some images of the day