Dynamic team to lead Aspecta ERME in Europe

ASPECTA ERME is being led by a highly regarded team with an enviable track record in launching and growing international flooring brands.

Marcel Kies – managing director 

Marcel Kies has over 30 successful years in the flooring industry. His excellent reputation comes from over 20 years with Amorim Group, working as managing director of Amorim Benelux and executive board director with Amorim Revestimentos, as well as spending the first 10 years of his career building his own family business, Kies-Kurk.

Kies has a reputation for innovation, creativity, strategic planning and sales success on a multi-national, multi-cultural scale. He has an excellent track record for driving revenue growth alongside sustainable profitability.

Kies is excited about ASPECTA’s prospects: “We will be totally customer focused but we are planning to have a big impact on the LVT contract market. And our ambitions are based on us having a number of genuinely unique selling points, including a first class global design team, which at the same time is also closely aligned to the regional markets.”

Claudia Kunath - director of marketing and product development 

With over 20 years’ experience in marketing, Claudia comes to ASPECTA™ from objectflor in Cologne where she was responsible for international product development and marketing across mainland Europe. She has also worked for Karndean across Germany, Austria, Switzerland and Benelux. 

Commenting on the opportunity ahead, Kunath said: “I am convinced that we as a company have great potential. Our team is new, but consists of professionals, who all face the same direction. We will look to the right and left and not make decisions based on our own interpretations, but will really listen to our customers and respond accordingly.”

ASPECTA™ ERME is part of the Vertex Group, an international flooring enterprise based in Norwalk, Connecticut USA.  The business operates globally across over 40 countries in five continents.