Nicola Boon has joined ASPECTA™ ERME as director of sales. He will be responsible for sales for both the ASPECTA™ and Vertex product portfolios in the ERME countries, as the company looks to claim a substantial part of the estimated 45 million square metre European LVT market, within the next three years.
With over 20 years’ experience in international flooring and interior design businesses, Nicola comes to ASPECTA™ from flooring distributor Woodpecker in The Netherlands, where he was managing director. Boon has a reputation for product development, marketing, successful product launches, international key account management and sales growth across mainland Europe.
Nicola Boon will be based at the company’s head office in Oud Gastel, in The Netherlands, although his remit covers all of Europe, Russia and The Middle East. He will report into Marcel Kies, who has over 30 successful years in the flooring industry and was appointed managing director of ASPECTA™ ERME last year.
Marcel Kies commented that: “We are delighted to welcome Nicola to the team. We have huge growth ambitions with our ASPECTA™ and Vertex product portfolios in ERME territories, and that is why we are investing in the very best people. Nicola’s track record in sales success and launching new product solutions that grow categories in a profitable way is impressive and we look forward to benefitting from his skillset.”
ASPECTA™ is part of the Vertex Group, an international flooring enterprise based in Norwalk, Connecticut USA. The business operates globally across over 40 countries in five continents.
bigdog agency in the United Kingdom is ASPECTA’s PR agency. For more information please contact Bron Eames on (0044) 116 299 1144 or (0)7885 965421.